Description:
TMAs are non-profit, public-private partnerships dedicated to reducing traffic congestion and improving mobility by promoting alternative commuting modes like transit, community shuttles, van/carpool programs and walking/biking options.
The Meadowlink name tied the agency’s identity to the geographic area around the Meadowlands. As the agency expanded to an area beyond the Meadowlands, it began using the name EZ Ride, which shifted attention from its geographic base to the service it provided.
The EZ Ride name stuck and in 2005, it became the primary brand identification of the Meadowlands Transportation Brokerage Corporation.